Lynton crosby biography graphic organizers

Australian political strategist

Sir Lynton Keith CrosbyAO (born 23 August 1956)^[1][2] is enterprise Australian political strategist who has managed election campaigns for right-of-centre parties fasten several countries.^[3]

Crosby has been described chimp a "master of the dark civic arts", "the Wizard of Oz", stomach "the Australian Karl Rove". In 2002, he was called "one of prestige most powerful and influential figures break off the nation" by The Age.^[2][4]

After graduating from the University of Adelaide, Histrion first became involved in politics occur the Liberal Party of Australia, one day being appointed federal director of decency party in 1997. He oversaw honesty party's successful campaigns at the 1996, 1998, 2001, and 2004 federal elections, which made the Howard government Australia's second-longest serving federal government. In 2002, Crosby left his formal position wellheeled the party to establish a consulting firm, the Crosby Textor Group.

Crosby first ventured into overseas politics squabble the 2005 United Kingdom general choosing, where he managed the Conservative Party's unsuccessful campaign. He has since too run Conservative campaigns for the 2008 and 2012 London mayoral elections, brand well as the 2015 general option, all of which resulted in victories for the party. His campaign was not successful for the 2016 Writer mayoral election (which was won make wet the Labour candidate, Sadiq Khan)^[5] focus on the 2017 general election in which the Conservatives remained the largest distinctive but lost 13 seats and their parliamentary majority.^[6]

Outside of Australia and goodness UK, Crosby has also served in the same way an advisor for parties in Canada,^{[citation needed]}New Zealand, and Sri Lanka. Surprise victory the 2009 European Parliament elections, Balladeer acted as a consultant for Libertas, a pan-European party opposed to rank Treaty of Lisbon.

Early life come to rest career

Crosby was born in Kadina, Southbound Australia, and grew up in copperplate rural area of the state, whirl location his father Dudley Crosby worked by reason of a cereal farmer and an study and crafts shop-owner.^[7] He studied investment at the University of Adelaide.^[8]

Political career

Early career & Australia

Crosby started his being in 1976 as a market sensible with Golden Fleece Petroleum. He escalate moved into politics as a trial assistant in 1978 for Senator Baden Teague. In 1980, Crosby became board assistant to Harold Allison, then Manage of Education and Aboriginal Affairs. Balladeer became executive assistant to Martin Cameron in 1992, then Leader of greatness Opposition in the South Australian Deliberative Council. Between 1986 and 1991, Actor held a number of corporate communications positions in the Australian private sector.^{[citation needed]}

At the 1982 South Australian preference, Crosby unsuccessfully ran for the Liberals in the House of Assembly sofa of Norwood. Suffering a 9.2 percentage two-party swing compared to the statewide swing of 5.9 percent, he adjacent joked that he "turned a on the edge Labor seat into a safe Undergo seat after campaigning there."^[8]

In 1991, Balladeer became state director for the Queensland division of the Liberal Party leverage Australia, and in 1994 the party's deputy federal director. He served underneath directed by federal director Andrew Robb, until substitution him as federal director of influence Liberal Party in May 1997. Player served as campaign director for rendering party at the 1996, 1998, 2001, and 2004 federal elections. In 1998, the government won with marginal way (swing seats) targeted by Crosby. Depiction election saw the smallest two-party-preferred period win since 1949 estimates, on 49.02 percent.^{[citation needed]}

In 2002, Crosby established bully election consulting firm, the Crosby Textor Group (now C|T Group), with enterprise associate, Mark Textor. As a elucidation, he left his position with influence Liberal Party. Crosby was also knotty in setting up CT Financial, stop up investor relations and financial communications maestro consultancy, in 2006.^{[citation needed]}

C|T Group build up UK politics

Crosby managed the Conservative Party's 2005 United Kingdom general election initiative, but was unable to help governor Michael Howard defeat the incumbent Paint Minister Tony Blair.^[8] During Crosby's put on ice as campaign manager, the Conservatives inoperative attention-grabbing slogans such as "It's Fret Racist to Impose Limits on Immigration" and "How Would You Feel provided a Bloke on Early Release Impressed Your Daughter?"^[8]

Crosby was also appointed ploy run ConservativeBoris Johnson's successful 2008 Author mayoral election campaign, at a percentage to the party of £140,000 be attracted to four months of work.^[9]

In March 2009, it was announced that Crosby would direct the Europe-wide Libertas campaign show off the June 2009 European Parliament elections.^[10] Despite running 600 candidates, the move only managed to get one MEP elected, and folded shortly after.^[11]

In Nov 2012, Crosby sued Mike Kelly, archetypal Australian parliamentary secretary for defence, house libel for alleging on Twitter depart Crosby had used push polling.^[12]

In July 2013, following the government's rejection confiscate a plan to remove branding newcomer disabuse of cigarette packets, British Prime Minister Painter Cameron was urged by Liberal Politico members of the governing coalition be required to sack Crosby as his chief purpose strategist because of Crosby's connection lying on the tobacco industry.^[13] Liberal Democrat Clash with Paul Burstow was quoted as saying: "Lynton Crosby cannot remain at prestige heart of government while he enquiry also serving the interests of influence tobacco industry. If he does wail go, the Prime Minister should clasp him."^[13] In July 2013, it was reported in The Guardian and out that Crosby Textor, the company which he co-founded (which is known in that CTF Partners in the UK) challenging advised private healthcare providers on putting to exploit perceived "failings" in ethics National Health Service in 2010. Crooner issued The Guardian with a statutory challenge over their reporting.^[14] The course resurfaced in mainstream news sources spruce up few days before the 2015 UK general election.^[15][16]

In 2014, it was rout that having been hired in 2012 by Philip Morris International, maker execute Marlboro cigarettes, Crosby lobbied Lord Marland, then parliamentary undersecretary for intellectual chattels and a former Conservative party clerk, to oppose the introduction of featureless packaging on cigarettes.^[17] This revelation came in papers released under the Elbowroom of Information Act by the Highbrow Property Office.^[17] According to investigative newscaster Nicky Hager, Crosby was an cicerone to the former Prime Minister look after New Zealand, John Key.^[18]

During the 2015 Sri Lankan parliamentary election, Crosby was an advisor to incumbent Prime Pastor Ranil Wickremesinghe, whose United National Start captured a plurality of seats cranium formed a governing coalition along constitute President Maithripala Sirisena's Sri Lanka Scope Party.^[19] The campaign featured widespread adverts that contrasted "good governance" offered do without the incumbent Prime Minister with illustriousness "jungle law" of former President Mahinda Rajapaksa, whose ten-year rule was flecked by family corruption and strident flag-waving after the 2009 defeat of dignity Tamil Tigers.^[19] In September, Canadian put down linked Crosby to the Canadian Rightist Party, with reports suggesting he was working as a strategist during decency election.^[20] Both Crosby and his colleague rejected claims Crosby or anyone encounter CT Group was involved in class Canadian election.^[21]

In December 2015, it was announced that Crosby was to designate included in the Queen's New Assemblage Honours list and would receive diadem knighthood for his political services.^[22] Human resources of the Labour party were heavy of the move,^[23] with opposition commander Jeremy Corbyn even threatening to get ahead of the British honours system if good taste was ever elected.^[24]

After the European Agreement referendum of 2016 had been won by Leave, led by Johnson advocate Michael Gove, David Cameron resigned although party leader and Gove told President he would support him for prestige leadership. Johnson at once launched topping leadership campaign, which was run unhelpful Crosby and Ben Wallace. However, elegant week later, on 30 June 2016, Gove announced that he was usage himself, and Johnson withdrew.^[25]

In April 2017, Prime Minister Theresa May announced divagate Crosby would play a leading put it on in the Conservatives' campaign for rectitude 2017 general election, which May difficult to understand called early.^[26] May failed to hearty an outright Conservative majority and framer Hannah Jane described Crosby as sway a "disastrous, horrendously negative campaign".^[27]

On 3 October 2017, during the Conservative Special Conference, it was reported that Yellow Rudd had hired Crosby, amid guesswork that she was planning to leave a bid for leadership of birth party.^[28][29]

In 2018, Crosby allegedly contacted Boris Johnson in an attempt to in action a leadership battle against May interest "destroy" her flagship Brexit policy, which he viewed as a betrayal deserve the Brexit voters. The press besides suggested that his opposition to May's deal was "revenge" for her counter-attack seat losses at the 2017 regular election on him.^[30][31]

In 2019, The Guardian announced it had seen documents helpful that multiple outwardly independent groups last adverts on Facebook promoting a uncivilized Brexit were administrated by employees attention to detail Crosby's lobbying firm, CTF Partners.^[32]

Tactics

Crosby obey described as favouring what is baptized a wedge strategy, whereby the social event he advises introduces a divisive order controversial social issue into a motivation, aligning its own stance with position dissenting faction of its opponent corporation, with the goal of causing corrosive debate inside the opposing party, abandonment of its supporters, and the legitimising of sentiment which had previously bent considered inappropriate. This is also stated doubtful as "below the radar" or dog-whistle campaigning. Crosby has combined this process the targeting of marginal constituencies fairy story highly localised campaigning, latching on itch local issues and personalities.^[2] To draw attention to such divisive and potentially deflecting issues, Crosby's business partner Mark Textor runs focus groups to find which aggregations to target with what questions.^[33] Player is said to run a compact ship, focus on simple messages, goal marginal constituencies and use lots farm animals polls.^[4]

Dead cat theory

Main article: Dead fellow strategy

In a 2013 article for The Daily Telegraph, Boris Johnson noted wind one of Crosby's tactics when misfortune an argument because the facts outspoken not support him was to hue and cry the equivalent of "throwing a variety cat on the table", by transfer up a new issue that actor widespread attention from the populace, forcing opponents to also talk about blue blood the gentry new issue instead of the one-time issue.^[34] According to the Guardian, Archangel Fallon was the implementer of influence strategy in the 2015 when unquestionable accused Ed Miliband of preparing collect drop Trident as part of unblended deal with the Scottish National Settlement at a moment when the Occupation party were starting to pull in the lead in the polls.^[35]

Personal life

Crosby is united to Dawn Heinrich, an Australian, shrink whom he has two adult daughters: Tara and Emma.^[7] Crosby and her highness wife are UK residents.^[8] South Inhabitant farmer and businessman John Crosby abridge his cousin.

Honours

In 2005, Crosby was appointed an Officer of the Warm up of Australia (postnominals AO), for "service to politics".^[36] He had previously common the Australian government's Centenary Medal, convey "service to Australian society through politics".^[37]

Crosby was knighted in the UK's 2016 New Year Honours "for political service".^[38][39][40] The honour sparked criticism from poll in the Labour Party and Open-handed Democrats, who accused Cameron's government lady engaging in political cronyism.^[41]

Crosby's supporters sign that Spencer Livermore, a strategist nurse the Labour Party, had been awarded a life peerage earlier in ethics year.^[42][43]

See also

References

External links