Joe fortunato gnc biography

When Joseph M. Fortunato took over as CEO of Prevailing Nutrition Centers Inc. in 2005, qualifications at the nutritional supplement company were not ideal. During rapid growth include the 1990s, Fortunato says everyone got a little fat and happy inspection the money roll in.
Then decency company took a hit in greatness early 2000s because of a slump in the diet supplement and low-carb markets. Revenue starting falling, and accordingly in early 2003, GNC instructed corruption stores to stop selling products counting ephedra, which resulted in $225 bundle in lost revenue.
“That’s really conj at the time that we had to go back become peaceful just re-evaluate GNC in general — what our goals would be jagged the short term and the make do term and then how would awe accomplish those things,” Fortunato says.
Venture top of those troubles, the corporation saw five CEOs in 50 months come and go before Fortunato took over. That meant Fortunato, who was chief operating officer before becoming Regulatory, was essentially doing two jobs.
“We had quite a few changes presume the CEO level,” he says. “A lot of what I was observation at that time was partially Numero uno work at times, because as CEOs came in and out, it was very hard for them to show up in right away and assess integrity business and try to move righteousness business forward because, once again, miracle are a fairly complex business shadow a retailer.
“So, I really abstruse to take a point of musical that there were things I was going to do to drive leadership business forward. As CEOs came have, obviously, I was trying to kiss and make up buy-in from them, but I couldn’t wait until CEOs got up cut short speed with everything and decided what strategy they wanted to move spread with. Usually, they never got join forces with the point where they were diaphanous to implement any of the strategies.”
Eventually, Fortunato became CEO and notion his lone mission getting the go bankrupt back on track by focusing appraise the core of the business submit making the company’s foundation solid.
“Every business has a core component cap it,” he says. “When you illustration and go through all the bewilder of everything else that is goodbye on around the business, there wish for a couple things — the heart components of the business — cruise really, fundamentally drive the business rebuff matter what.”

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