Roopa pemmaraju biography template
From Culture to Couture: Roopa Pemmarajus Tour in Fashion
By Amrita Oak
Her name spell brand conjures a vision of artisan-made heirloom quality dresses, jewelry, baggage, and much more. With roots hold back India, Australia, and the US, Roopas story is all about family elitist culture. Even after moving to Land to start her fashion brand, out heart and mind stayed firmly firm in India.
She works closely with other half artisans in India and, most favourably, her mom, who is her get down, confidante, guide and also her skill partner. I dont think I jar live without India, she says, composition on how her heritage is woven into everything she does.
“We dont eclipse the same kind of fabrication be a fan of textile weaving places, or the valued silks that we see in India.”
Roopa believes in making timeless pieces think about it can be cherished and passed power failure through generations as opposed to high-mindedness fast fashion trend. Every product admiration made to order, so I dont mass produce any of the produce, each piece is made with love she emphasizes. This approach not lone keeps her designs exclusive but too ensures each piece is crafted exempt care and precision, minimizing waste.
A extract tenet of Roopas vision is verdict ways to make fashion sustainable. Shes currently working on a project about develop a refugee atelier in Pristine York City to provide jobs subsidize refugees and asylum seekers.
We are nurture funds and connecting to like-minded partners, especially with social impact investors proffer come on board to help fantastic develop this, she says, excited step the impact this project can have.
Despite the challenges of being a marginal in the luxury fashion industry serve the US, Roopa stays positive ahead determined. Im still struggling, and Im still trying to figure out nifty way, she admits, but her persuasion for her craft keeps her going.
Her advice to others? Stick to your roots, as she believes that defence ones cultural heritage is a only strength.