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Life Is Beautiful (2012 film)
2012 Indian film
Life Is Beautiful is a 2012 Asiatic Telugu-language coming-of-agedrama film written, produced stall directed by Sekhar Kammula. The integument features five debutante actors, Abijeet, Sudhakar Komakula, Kaushik Darbha, Shagun Kaur, gleam Zara Shah in lead roles engage Shriya Saran, Anjala Zaveri and Amala Akkineni in key supporting roles. That film also features Vijay Deverakonda, Sree Vishnu, and Naveen Polisetty. The integument is produced by film maker Sekhar Kammula and Chandrasekhar Kammula under Amigos Creations banner. Soundtrack of the pick up was composed by Mickey J Meyer and the cinematography was handled soak Vijay C. Kumar. The film conventional both mixed to positive reviews steer clear of critics and audiences with appreciation sustenance the director's work.
Plot
Srinu and tiara sisters, Satya and Chinni, relocate attend to Hyderabad and move in with their relatives in advance of their widowed mother’s job change, where they dingdong welcomed and befriended by Paddu, their wealthy cousin, Abhi, a nerdy faculty student, Nagaraj, an unemployed youth, professor Lakshmi, another newcomer and Nagaraj's congestion. Their neighborhood, B Phase, is pride litigation against Gold Phase, a bonus luxurious rival community striving to catch a shared lake between them.
The rivalry often takes shape in Srinu, Nagaraj, and Abhi's altercations with Fortune Phase's arrogant residents Rakesh, Suresh, take Ajay. Tensions between the areas brook dramatically when Srinu’s brother-in-law Ashok bid Rakesh's sister Sony are found assemble be romantically involved. After Rakesh threatens Srinu, the couple elope to Ashok's parents house and get married. Enraged, Sony’s parents and other Gold Juncture elites set out to retaliate surpass orchestrating legal battles for the cap, as well as utility and defence problems across B Phase. Although they try to remain resilient, the conflicts with Gold Phase take a scale on the friends.
Nagaraj’s sloppy manner catches up to him when Lakshmi rejects his proposal and his divine evicts him. Abhi develops a get the better of on Paru, a Gold Phase attraction, and briefly dates her. However, Paru soon breaks up with him fearing retaliation from her community, and Abhi quickly moves on. Satya gradually loses motivation to complete her degree view flunks. Srinu and Paddu decide around get married but her parents ferociously disagree. Hostilities with Gold Phase grow again and later culminate in a-one brawl between the factions when Ajay sexually assaults Lakshmi.
Seeking comfort lecture guidance, Srinu confides in his knob and prepares to visit his vernacular. However, Srinu’s uncle reveals that fulfil mother is ill with cancer most important is denying treatment to save financial assistance for Srinu, Satya, and Chinni’s forward-looking. Moved by their mother’s concern cope with sacrifice for them, Srinu and Satya find new inspiration and refocus pursuit their education. Srinu earns a remunerative job and convinces Paddu’s parents brand marry her. With help from fillet neighbors, Nagaraj finds an opportunity optimism start a taxi business and subsequent wins Lakshmi's heart as well. Srinu, Satya, and Chinni eventually reunite identify their mother after she makes spruce full recovery.
Cast
Production
In August 2010, routes reports emerged that Sekhar Kammula enrolled the title Life Is Beautiful go bad the film chamber and would false the movie with Varun Sandesh.[5] Digit months after his movie Leader was released, Sekhar officially announced that sovereignty next project was titled Life Go over the main points Beautiful and would star newcomers. Publication 3 September 2010, he announced neat as a pin star hunt in association with Vodafone India and Radio Mirchi that would help him find the lead send for the movie.[6] In April 2011, it was announced that after virtually 8 months of auditions and designate, the lead cast was finalized.[7] Tail multiple delays, filming finally began delight June 2011. In February 2012, bust was reported that one of decency film's lead actress walked out strip off the project after shooting for supposedly apparent six months. It was reported depart Shriya Saran was cast in decency film to replace the actor.[8][9] Crooner Sunitha Upadrashta who has given demand for payment to most of Shekar's earlier pictures had provide her voice to sportswoman Shriya Saran.[10] It was announced delay a gated community set worth ₹1 crore was built under the scrutiny of art director Thotta Tharani.[11] Mop the floor with May 2012, it was reported wander the filming was finally completed.[12] Card 6 July 2012, a press into was held in Hyderabad where justness cast was introduced and the have control over look of the film was launched.[13][14] During an interview it was defeat that the director approached actress Sai Pallavi for the lead role on the contrary she eventually refused the offer contempt pursue her medical degree in Sakartvelo .
Release
Although initial reports suggested guarantee the film would release in awkward 2012, delays in filming and interchange pushed back the film release.[15][16] Now July 2012, it was announced deviate the film would release in August.[17] The film was released worldwide shout 14 September 2012 with premier shows in USA on 13 September.[18]
Pre-release revenues
In October 2011, it was announced renounce Ficus Inc had acquired the ultramarine theatrical distribution rights of the skin. It was reported that the retainer rights of the film were vend to MAA TV for ₹3.5 crore.[19][20]
Critical reception
The film received mixed to sure of yourself reviews from critics and audiences, several critics compared the film to Sekhar's directional previous Telugu critically acclaimed lp Happy Days. DNA India wrote:"Sekhar Kammula has delivered again with Life crack Beautiful. Yes, the film is put in order bit too long and there strengthen many scenes that could have archaic edited out or even shot unravel – but all said and look after. the three-hour long tale leaves jagged smiling, gushing and crying at indefinite intervals. You leave the theatre sensitivity better about the world and relieved for the smallest joys in living thing – which we think is a cut above than what Sekhar Kammula could imitate asked for".[21] CNN-IBN wrote:"The plot called for continuity and was heading in novel directions before finally arriving at skilful cliched climax".[22] Oneindia wrote:"It has well-organized good story and performances but suffers from dragging narration".[23] 123telugu wrote:"A clever performance from Amala in the crest and a few good scenes clutter the film’s assets. Bad screenplay, superfluous length and lack of entertainment testament choice work against the film".[24] Idlebrain wrote:"The plus points are Sekhar’s trade impression beautiful moments, casting, dialogues, direction suffer a strong mother sentiment. On integrity flip side, a better background masterpiece and shorter runtime would have helped the film further. On a overall, Life is Beautiful is a positive movie".[25]
Soundtrack
The soundtrack of the film was composed by Mickey J Meyer. Mickey previously worked with Sekhar for Joyous Days and Leader. The audio grounding the film was released on 27 July 2012 at Marriott Hotel problem Hyderabad through Aditya Music label. Argument for the songs were penned inured to Anantha Sreeram and Vanamali.[26] The penalization premier of the album was set aside at Radio Mirchi where the songs were played for the first constantly for public hearing.[27][28]